100% Sustainable? 2006 – Perceptions of Sustainable Design
(exhibit / event - IF:Lab, 2006)
In a context where leading politicians and environmentalists are challenging the design community with saving the economy whilst also saving the planet, this project launched the annual cyclical 100% Sustainability? This cyclical project uses a range of different interactive research projects to engage the design industry by asking it fundamental questions about sustainability and the application of sustainable design research in practice. The project uses the 100% Design exhibition, which is the largest design industry event in the UK as the place in which to interact with 40,000 international visitors from across many sectors of the design community.
Visitors to the stand were invited to draw their vision of a sustainable design future, and then attach their drawing to the stand’s exoskeleton, to create a skin. This skin becomes the exhibit – a gallery of thought that mediates the range of perceptions that circulate the design world today, whilst the stand itself provides a hub for critical debate and discussion. A symposium event, featuring some of the most challenging and provocative thinkers in the field will run alongside to further catalyse and inform this debate. Results from both the exhibition and symposium formed an illustrated book, published by Earthscan, the world's leading publisher of books on sustainability.