This dissertation is concerned with presenting a sustainable solution to today’s fashion and dress consumption, which creates an abundance of waste through the in-built disposability of ‘fast fashion’. The study offered is two fold. It proposes that in order to look to a sustainable future, we need to look back to a time where consumers did not consider clothing to be a throwaway commodity.
Two time frames will be considered; ‘looking back’ will involve investigating the Make-Do and Mend campaign, which was introduced in the Second World War as a response to the shortages of civilian clothing enforced by wartime conditions. The principles underscored in this campaign will be presented as a solution to our current wasteful fashion and dress consumption, arguing that Make-Do and Mend offers a viable premise to construct a sustainable future.
BA(Hons) Fashion and Dress History
14 Jul 2016