Horang-i (The Korean Tiger): Portraying the Tiger in East and West through Theoretical Study and Practical Work
S Orton-Flynn (external supervisor)
This thesis undertakes:
The Horang-i (the Korean Tiger), in particular the Horang-i with a silly face, is the theme of this thesis.
The first part of the written component gives historical, cultural,and theoretical contexts to the three studio works. The place of the Horang-i in Korean history and culture is explained. A comparative study is made of portrayals of the Tiger in the West, discussing selected artists, advertising, and children’s stories. The history of collage and photomontage is discussed, focusing on the work of selected artists, and the nature and practice of humour is considered. The term “multimedia package” and associated terminology is defined and discussed after examining the delivery of stories to children historically.
The second part concerns the three multimedia packages which are part of the practical work and all related in some way to the Horang-i. Each of the three practical projects is described, feedback is included from professionals in related fields, and from children observed in interaction with the works, and in conclusion recommendations are made regarding the design of future educational multimedia packages for children. In the first of the multimedia packages, Hey! Magpie, Give Me an Egg, the Horang-i character is depicted as greedy, ferocious and silly. The “silly Horang-i’” characterisation is the basis of the second multimedia package, Horang-i with a Silly Face. The third, Let’s Go to Camp ABC, is an educational multimedia package for children linking pictographs with visual images, Chinese script characters, and written and spoken Korean: it introduces a gentle Horang-i. Each subsequent project was technically more challenging than the one preceding, the final project being the most commercial from the outset, and the most challenging in terms of organisation.
The practical work and this thesis undertake: