Entrepreneur and sought after keynote speaker for international conferences and events, BJ Cunningham
, will present his lecture on branding - 'Profiting from the Truth: Life, Death & Nothing'
Whilst still a teenager BJ Cunningham started his first enterprise, importing classic cars and Harley Davidsons from LA to London. When the market collapsed he used his considerable debt to launch DEATH Cigarettes - positioned as 'the honest smoke'. It gained such a foothold that BJ found himself taking on the combined might of the industry in the European Court of Justice.
BJ's message is that a brand is a promise, not a logo; it's about depth, not awareness. A business must know what it stands for, say it with clarity and do what it says. With wonderfully engaging examples, he shows that customers want to understand the authentic soul of the organisation and become part of your community
Monday's Lecture is brought to you by Jake Leith, Co-ordinator of Professional Practice for 3D Design & Fashion & Textiles. It will start at 10.00am, please allow enough time to arrive and take your seats so that we can start promptly, this lecture is open to students and staff from all areas.