Nin Castle's fashion design company Goodone continues to impress
15 Aug 2013
University of Brighton graduate Nin Castle's Goodone company has now moved to larger online retail thanks to their debut ASOS collection, available online at www.asos.com. "It’s a big step for us to get large orders for on line retailers and an exciting step forward bringing upcycled clothes to the masses."
Recent success includes the national Japanese television company NHK's documentary on Goodone as examples of ‘Inspirational European Lives’. They were also shortlisted to the final 3, for the Re-New Design Awards, Designer of the Year. National press coverage includes the Guardian's feature of the 'cross over dress' on 9th of September 2009 and business review articles from the Telegraph, the BBC and others. [Goodone: Cutting your cloth twice over (Clare Davidson, BBC), Goodone: Creatives with an ambition to be ethical (Widget Fin, Telegraph), Fashion wish list, The Daily Mail, Itsy Eco Interview - Nin Castle, Style Will Save Us]
Goodone has been working with 6 top charities, Amnesty, WWF, Liberty, Green Peace, Shelter and No Sweat to produce a collection of limited edition dresses and hoody jackets. "The original fabrics come from old campaign T-shirts donated by the charities involved. These are then given the usual Goodone treatment and are deconstructed and then reconstructed into the three new designs, two dresses and an oversized hoody jacket. The profit from the sale of these items goes directly back to the charities involved."
The swift turnover of high street fashions and the credit-crunch successes of the cheaper high street stores have created enormous amounts of discarded clothing. About 50% of textile waste is reusable. Goodone's sustainable design enterprise involves deconstructing and reconstructing from the fashion industry's 'waste'. Textile recycling outlets such as LMB, in London's Canning Town provide a rich source of fabric."There are special problems with mass-producing garments from recyled fabric," says Nin. "Normally you send lengths of cloth to a manufacturer, but with recycled fabric every piece is different."
Nin Castle studied Fashion and Business Studies at University of Brighton, graduating in 2001. "I loved the glamorous side of fashion but was unhappy about the ethics of how garments were produced. There was lots of talk about fair trade values, but no-one was doing much about it." The business was started with Phoebe Emerson and as recently as 2006 was a small concern selling to local boutiques in Brighton. Since then Nin has moved the business to London and enjoyed the benefits of awards such as the innovation award from the LDA which resulted in manufacturing consultancy from the London College of Fashion.