Textile design researcher Kirsty McDougall provides Billionaire Boys Club tweed
15 Aug 2013
Brighton Faculty of Arts researcher Kirsty McDougall has brought the worlds of urban music and British sartorial tradition together in her new garments for fashion label Billionaire Boys Club.
“Hip-hop and tweed are definitely an easy fit,” said Kirsty, whose projects include sustainability work with the isle of Harris and who featured on the BBC's Harassed Tweed in October 2009. “It’s an interesting mix to have street style and British heritage. And I think it’s brilliant. We want to move tweed on, move in a different direction and make people re-assess how they see tweed.”
Hip-hop artist and producer Pharrell Williams was behind the commission for his fashion label Billionaire Boys Club, and the garments have now been released in boutiques in Japan, London and New York .
Kirsty McDougall runs the company Dashing Tweeds together with Guy Hills. For the new range they used a green and blue tweed, made by Drove Weavers in Dumfriesshire. “You can’t make assumptions that it will be the maddest, most colourful tweed. The one they have got, in our terms, is quite subdued. But there is a bling element in the fact that it has the reflective yarn in it.”
Guy Hills reflects on the sporting origins of the tweed outfits and says the music industry “are coming back full circle to original sportswear, like tweed, and it is very satisfying. “In some ways it is logical. Modern sportswear, with modern materials, has come to the end of its natural lifespan. So they are searching around for something new in that scene. They are looking for something that will surprise, be inspirational and aspirational. And decided going back to original sportswear was the way to go.”