Abigail Wincott is a broadcaster and lecturer in media theory and production.
Dr Abigail Wincott is a former BBC producer with over 15 years' experience at Radio 4 and the World Service. She teaches journalism and media practice and theory at Brighton, specialising in audio production.
Her research uses discourse analysis of multimedia texts including lifestyle articles, TV and radio, Instagram and Twitter and promotional webpages. Recent work uses new media technology as a tool for the co-creation of heritage, and explorations of geolocated apps to create community-led heritage projects. Various projects are connected by an interest in how groups of people use expertise and authenticity to assert authority and contest it.
Towards a Museum of Sound: New project with University of Salford, British Library Sound Archives, Salford Museum and Hastings Museum. Using location based apps to create as a collaborative, creative methodology to develop and evaluate sonic heritage.
European Waterways Heritages Project: AHRC/EU JPI project. Working with colleagues in Spain, Italy and the Netherlands, the Canal and River Trust, local museums and community groups. Using interviews, workshops and the co-production of multimedia heritage trails to help local groups stake their claim in the development canal and canalside heritage narratives. Project blog
Growing Heritage: The politics of heritage vegetables: This doctoral project used a discourse analysis of over 500 ‘texts’ from tweets to food packets to trace how discourses of ‘heritage vegetables’ create heritage value and also assert the right to some groups to safeguard it in sites of special heritage guardianship, which has implications for access to these plant genetic resources in future.
Frugal Foodyism: Exploring the phenomenon of frugal foodyism in the British media. An analysis of a lifestyle media, blogs and promotional materials, articles about food poverty and comments ‘below the line’. Proponents of frugal living claim it offers liberation from poverty and independence from corporations. But this study shows the same themes and assumptions underlying frugal foodyism are directed very differently between lifestyle tips for affluent readers, and the rather unforgiving advice aimed at the poor, in the comments section.
Gatekeeping beyond the newsroom: There have been numerous studies of the strategies employed by news journalists to maintain their professional standing in the age of user-generated content and audience interaction. Here, moving beyond the newsroom, this auto-ethnographic study at the BBC considers a complex and changing power relationship affected by new technology, format, working patterns and concerns to maintain professional status.
Dr Wincott is interested in supervising students in media, journalism and cultural studies, particularly in the following areas:
Wincott, Abigail (2017) Treasure in the vault: the guardianship of ‘heritage' seeds, fruit and vegetables International Journal of Cultural Studies. ISSN 1367-8779
Wincott, Abigail (2017) Constructing risk and guardianship: The discourses of heritage seeds, fruit and vegetables Doctoral thesis, University of Brighton.
Wincott, Abigail (2016) The allotment in the restaurant: the paradox of foodie austerity and changing food values In: Bennett, P. and McDougall, J., eds. Popular culture and the austerity myth: hard times today. Research in Cultural and Media Studies . Routledge, Abingdon, pp. 28-41. ISBN 9781138942943
Wincott, Abigail (2015) Heritage in danger or mission accomplished? Diverging accounts of endangerment, conservation and ‘heritage’ vegetables in print and online Food, Culture and Society, 18 (4). pp. 569-588. ISSN 1552-8014
Wincott, Abigail and Griffin, Kathleen (2013) Interactivity beyond the Newsroom: a study of the interactive relationship in two BBC radio productions In: Gulyas, A. and Hammer, F., eds. Public service media in the digital age: international perspectives. Cambridge Scholars Publishing, Cambridge, UK, pp. 69-88. ISBN 1443853038
Wincott, A. (under contract, for publication 2019) Growing Heritage: The politics of heritage vegetables, seeds and fruit. Routledge.
Wincott, A. (in press Feb 2018) When carrots become posh: Untangling the relationship between ‘alternative’ foods and social distinction. In M. Phillipov and K. Kirkwood (Eds) Alternative Food Politics: From the margins to the mainstream. Routledge.
‘Castles and roses: challenging the visual regime of canal heritage-led regeneration’, RGS-IBG Annual Conference, 29 Aug–1 Sept 2017, London
The rise and rise of the heritage vegetable. Nerd Night, Patterns Night Club, Brighton, June 2016
Centre for Research in Spatial, Environmental and Cultural Politics
Centre for Research in Memory, Narrative and Histories
Digital Infrastructure for Arts and Humanities (DARIAH-EU)
Community Animation and Social Innovation Centre (CASIC), Keele University
Participation Lab, University of Reading
Community-University Partnership Network (CUPP), University of Brighton