Jane Shepherd is a fashion designer, lecturer and writer on popular music culture.
Jane's fashion label launched in 1993 with innovative methods of developing design alongside media brand projections.
Her expertise on 1960s band The Action resulted in an archive and a 2012 book.
Jane Shepherd lectures in Fashion Design. She graduated with a first class honours degree in Fashion from Central Saint Martins College of Art & Design in 1991, receiving critical acclaim for her conceptual collection which defied convention and challenged preconceptions as to the nature of a fashion catwalk presentation.
Her reputation as a radical thinker and fashion maverick was further re-inforced with the launch of her own label in 1993. Her unique approach to product broke away from established fashion norms by considering media projections and other promotional vehicles as integral to the design concept, establishing a significant press profile and given a showcase window at Browns, South Molton Street for London Fashion Week A/W 1995.
In 1996 she was appointed as resident womenswear design tutor on the MA Fashion at Central Saint Martins College of Art & Design, a position she has now held continuously for the last thirteen years. Alongside this she has taught extensively at undergraduate level at numerous institutions including Ravensbourne College of Design and Communication, University of Westminster, Winchester School of Art and Chelsea College of Art & Design before joining the University of Brighton in 2005 as a lecturer in Fashion and Textiles. Additionally she has acted as external examiner for fashion programmes at both undergraduate and postgraduate level.
Having established herself as a leading maverick figure in the fashion industry during the 1990s, Jane Shepherd worked on a book about sixties band the Action in collaboration with Ian Hebditch and original band members, Michael Evans and Roger Powell.
Jointly responsible for concept and creative direction, with sole responsibility for all aspects of research and design, the book aims to provide a definitive account of the band together with a re-evaluation of the original mid-sixties Mod youth subculture, Contributions from major industry figures include Sir George Martin, Phil Collins, Peter Banks and Nick Jones. Sole responsibility for research and design.
In parallel to the book, Jane established The Action & Mighty Baby Archive in 2006, a comprehensive collection of rare recordings, photographs, memorabilia, press and ephemera relating predominantly to the Action and Mighty Baby, but also covering subsequent offshoots involving original personnel. Spanning nearly five decades, this extensive body of archive material has taken over fifteen years to compile and continues to be updated.
Hebditch, Ian, Shepherd, Jane, Evans, Mike and Powell, Roger (2012) The Action: in the lap of the Mods Jane Shepherd & Roger Powell, London. ISBN 9780957345706
Shepherd, Jane (2012) The Action: In the Lap of the Mods [Exhibition]
From 2000 Jane Shepherd worked on a book about sixties band the Action. Provisionally entitled Sound Of The Birdcage in collaboration with Ian Hebditch and original band members, Michael Evans and Roger Powell, she She was jointly responsible for concept and creative direction, with sole responsibility for all aspects of research and design. It was launched as The Action: In the Lap of the Mods in 2012. She continues to develop her collection and analysis of the group.
In 1993 Jane Shepherd launched her own womenswear label, 'Jane Shepherd' specialising in custom/ready-to-wear leather separates.
Stockists included: Browns (South Molton St), Ichi-Ni-San (Glasgow), Geese (Manchester).
Her career has included extensive private commissions.
Her work was commissioned as part of the Smirnoff advertising campaign, ‘97.
Freedom Bar, Soho, London - 1 of 10 UK designers featured in LFW launch exhibition A/W ‘96
Browns, South Molton St, London - showcase window during LFW, A/W ‘95
‘Wear Me’ - promotional material featured in book
Vidal Sassoon tour
The Face, Dazed & Confused, I-D, Another, Time Out, Evening Standard, Self-Service (France), Tatler, Vanity Fair, Elle, Drapers Record, Marie-Claire, Attitude, Vox magazine, The Guardian, Sky, Cosmopolitan, ES magazine, Independent On Sunday, The Times, Sunday Express, Daily Express, Hi-Fashion (Japan), Hanatsubaki (Japan), LA Times (USA), Big magazine, Virgin In-Flight magazine, Detour (USA), Paper (USA), Globe & Mail (Toronto), Tempo (Germany), Harpers Bazaar (USA), Allure (USA), A Bee Sea, Fashion Weekly, Penthouse, MN8 magazine, Don’t Tell It, You magazine.
The Pulse (MTV), Ooh La! La! (City TV, Toronto), Shift (Carlton TV), Live (Central TV), Kilroy (BBCTV)