Jasper Goodall is an illustrator working across a range of commercial and artistic projects.
His work contributes to a reassessment of illustration, making use of a range of practices and technological developments and drawing on a symbolic reference to eroticism and contemporary culture.
He studied, and now teaches, at the University of Brighton, with a professional practice that straddles commercial illustration and art, notably in fashion products and culture editorials.
Goodall studied illustration at the University of Brighton, after which he was employed sketching listed buildings for Richmond Borough Council. In London he became interested in fashion and Graham Rounthwaite, creative director of The Face began to commission him frequently as an illustrator: "His commissions were always spot on, progressively modern images. For those reasons, we felt him an important part of our team at The Face. At times, we effectively built stories around his pictures."
Goodall's work has helped pave the way for the reassessment and reinvention of illustration, presenting a wry and heavily symbolic look at eroticism and contemporary culture. Noteable for generating bold, humorous and often provocative imagery, he embraces recent developments in technology, and the use of photography. Goodall has consistently reinvented and modified his output resulting in a body of work that is both extensive and incredibly diverse. His own luxury swimwear label, JG4B, is a limited edition range of ‘wearable art' and represents the first in a series of collaborations that sees Goodall exploring new ways of showcasing his work.
Initially known as a freelance commercial Illustrator, Goodall then moved into clothing, and in particular swimwear. In much of the press coverage on the bikinis, he is still referred to with the term ‘artist’ and he is now shifting his career into printmaking and away from commercial work. His output includes numerous contributions to leading editorials including The Face and Zoo and he has worked with many international brands including Nike, Levis, and Adidas.
Goodall’s body of work inhabits the grey are between commercial illustration and art. His adaptable working methods have enabled him to respond quickly to project briefing whilst being able to keep a whole other side of his work for more free and ‘artistic’ uses.
He is most often seen as a fashion illustrator and has worked on music projects and many editorial works previously in the form of briefed work, also contributing artwork to magazines. However it is through his editorial contributions and briefs for contemporary culture magazine The Face that he gained international recognition in both the design community and to the general public. When for a few years he was regularly commissioned for large slots in the magazine and given almost free reign in terms of style and content, he was able to experiment and ultimately set new trends in illustration. Goodall is often cited as one of the illustrators that paved the way for the current illustration renaissance, demonstrating that illustration could be as ‘cool’ as photography had become.
Much of his more personal artwork explores sexual themes continuing in the footsteps of artists like Aubrey Beardsley, one of his inspirations, who also inhabited an area spanning both commercial and fine art printmaking and erotica. This is most apparent in a ‘chapter’ of work in the book Head Heart and Hips published by Gestalten Verlag (March 30, 2005) where Goodall paid homage to Beardsly’s use of black and white/positive and negative, by re-interpreting several amourous couplings from greek mythology: Persephone and Hades, Leda and the Swan and others. This work has been reproduced many times in design publications and coffee table illustration anthologies.
Through the exposure resulting from his editorial and music artwork, and through his many contributions to the plethora of recent books on contemporary illustration, his popularity has now grown to the point that he has recently begun to make print for walls and sells work in both online and terrestrial art galleries. This is an important development for him and proves a compelling example of commercial illustrator turning fine artist.
Jasper Goodall brings new technique to an iconic figure in his commission for the Johnny Walker whisky brand 2010
Dubbed "the God of Illustration" by the German press, Jasper Goodall's work reassesses and reinvents illustration.
Mills, Roderick and Goodall, Jasper (2012) In the crit Association of illustrators, Varoom! The Illustration Report.
Goodall, Jasper (2012) Lake of Sorrows and Five Deities [Digital and visual media]
Goodall, Jasper (2009) Poster Girl: series of prints exploring fetish and erotica [Exhibition]
Goodhall, Jasper (2005) God of Illustration Viaux Gallery for Fashion Photography, Lange Reihe, Hamburg.
Raddisson Edwardian Hotels
Head Heart and Hips (book)
Selected invitations and commissions
Invited Jury member YCN Professional awards illustration category 2013www.ycn.org/awards/ycn-awards/2012-2013
Invited Keynote talk, Nicer Tuesdays 'erotica evening' for It's Nice That. 30 July 2013 Shoreditch Studios London www.itsnicethat.com/articles/nicer-tuesdays-erotica
Invited International Keynote talk, Semi Permanent Design Conference 4 June 2010. Brisbane Convention Centre, Brisbane, Australia http://vimeo.com/12867203
Invited International Keynote talk, Semi Permanent Design Conference 19 -20 March 2010. Darling Harbour, Sydney, Australia http://vimeo.com/11791502