Scholarly biography and interests

Professor Chapman's research develops strategies for longer-lasting materials, products and user experiences — an approach he defines as, ‘emotionally durable design’. He first established this theory in his monograph, Emotionally Durable Design: Objects, Experiences & Empathy (Routledge, 2005; 2015) which has been widely adopted by educators, researchers, designers and businesses, worldwide.

He has collaborated with over 100 global businesses, helping them advance the social and ecological relevance of their products, technologies and systems; including Puma (2010–present), Sony (2012–2013), Philips (2014–present) and The Body Shop (2015–present). In 2008, The House of Lords called upon him as an ‘expert witness’ to inform their Enquiry into Waste Reduction. His report was later discussed in the House of Commons (2008/09), and led to subsequent invitations to advise the United Nations (2014/15) in relation to their Global Sustainability Goals (2015).

As Director of Design Research, he works with multidisciplinary teams in industrial design, product design, spatial design, interaction design and social innovation; building research capacity, mentoring early and mid-career researchers and supporting research funding applications. As Chair of the University of Brighton Arts & Humanities Professorial Board, he leads over 30 professors in shaping research strategy and direction.

Chapman co-wrote the university’s MA Sustainable Design (2009), which he leads as Course Director. The programme focuses on the ecological, social and commercial implications of our interactions with the designed world; bringing together candidates from design, ecology, computer science, architecture, art, psychology, sociology and business. He received an ‘Excellence Award’ (2011), under the category of ‘Most Inspirational Teacher’. 

He currently supervise eight PhD students, across industrial design, product design, interaction design, spatial design design, visual communication and sustainability. He has supervised over 100 MA theses, and examined several PhDs, including: The Royal College of Art (UK); TU Delft (The Netherlands); University of the Arts London (UK); KTH Royal Institute of Technology (Sweden); and, Cambridge University (UK).

Chapman has delivered over 50 keynote lectures at academic conferences, industrial seminars and policy advisory sessions, worldwide. He will deliver a keynote at the 10th International Conference on Design & Emotion (27-30 September, 2016), having been named one of eight Global Thought Leaders in this multidisciplinary field. His work also generates media attention, including: The New York TimesThe GuardianThe Independent, CNN International and BBC Radio 4. The New Scientist described him as a ‘mover and shaker’ (2007) and a ‘new breed of sustainable design thinker’ (2009).

He is a member of several juries, committees and advisory boards, and a regular reviewer for many leading academic journals (e.g. Design IssuesDesign Studies), international publishers (e.g. Routledge, Berg, MIT Press) and Research Councils (e.g. AHRC, ESRC, EPSRC). He was guest editor of a special issue of the Journal of Design Engineering under the specialist theme of Design & Emotion (vol 20/5).

Featured works and projects

Body Shop

The Body Shop Innovation Catalyst

A research partnership with The Body Shop, investigating the way new materials and packaging shape human behaviour and experience.


Philips: Ownership to Usership

A research partnership, pioneering new industrial design methodologies and tools to extend product life, enrich user experience and cut waste.

Emotionally Durable Design

Emotionally Durable Design

Emotionally Durable Design is an essential point of reference for researchers and designers in industrial design, human behaviour and sustainability.

Puma industrial consultancy

Puma: User Experience & Materials

A collaboration with Puma embedding sustainable design and interaction design principles within the creative process.

Jonathan Chapman, University of Brighton Faculty of Arts

MA Sustainable Design

Co-design and leadership of MA Sustainable Design, exploring the ecological, social and commercial implications of interactions with the made world.

Good Design in an Unsustainable Age

Materials Experience

Book section, arguing that the crisis of unsustainability is one of interaction, experience and behaviour, not simply of energy and production alone.

Jonathan Chapman, University of Brighton Faculty of Arts

Fashion Futures

Writing commission for the Swedish Foundation for Strategic Environmental Research (MISTRA), the Textile Futures Research Group and H&M.

Subject Object Relationships

House of Lords: Evidence

Invited by The House of Lords to present evidence, informing governmental policy relating to interaction design, product design and sustainability.


Design Master Class

Delivery of a Design Master Class, and book chapter, alongside Dieter Rams, Ezio Manzini, Victor Margolin, Clive Dilnot and Per Mollerup.


Design for [Emotional] Durability

Challenging overly intuitive interaction design models, in favour of approaches that offer richer and more complex user experiences.

Sustaining Relationships Between People and Things

Sustaining Relationships Between People and Things

Selected by the Design & Emotion Society as one of 20 winning papers to be developed into a book chapter.

Design Issues Wellbeing Paper

Design Issues: Wellbeing Paper

Invited by the editors of Design Issues to join Victor Margolin, Ken Garland, Rachel Cooper and others in reconsidering Design and wellbeing.

Designers, Visionaries and Other Stories

100% Sustainable?

This research provoked critical debate within the industry, challenging the established beliefs and assumptions surrounding sustainable design.

Research activity

Single authored books

    • Chapman, J., Emotionally Durable Design: Objects, Experiences and Empathy, Second revised edition, Routledge, Oxford, 2015
    • Chapman, J., Emotionally Durable Design: Objects, Experiences and Empathy, Earthscan, London, 2005

    Edited books

    • Chapman, J. & Micklethwaite, P. (Eds) The Sustainable Design Reader, Bloomsbury, London, 2017 (forthcoming)
    • Chapman, J. (Ed), The Routledge Handbook of Sustainable Product Design, Routledge, London, UK, 2017 (forthcoming)
    • Chapman, J. & Gant, N. (Eds), Designers, Visionaries & Other Stories: A Collection of Sustainable Design Essays, Earthscan, London, 2007

    Book sections

    • Chapman, J., 'Interaction Design for the Circular Economy', in Baker-Brown, D. (Ed), The Reuse Atlas, RIBA, London, forthcoming, 2016
    • Chapman, J., 'Design, Emotion, Sustainability', in Egenhoefer, R. (Ed), The Routledge Handbook of Sustainable Design, Routledge, Oxford, forthcoming, 2016
    • Chapman, J., ‘Designing Sustainable Products, Services and Experiences’, in Castree, N., Hulme, M. & Proctor, J., (Eds) The Companion to Environmental Studies, Routledge, Oxford, forthcoming, 2016
    • Chapman, J., 'Prospect, Seed & Activate', in Fletcher, K. & Tham, M. [Eds] Routledge Handbook of Sustainability and Fashion (Routledge International Handbooks), Routledge, UK, 2015
    • Chapman, J., 'Designing Meaningful & Lasting User Experiences', in Moran, A. and O'Brien, S. [Eds], Love Objects: Emotion, Design & Material Culture, Bloomsbury, London, 2014
    • Chapman, J., ‘Design to Reduce the Need to Consume’, in Fashion Futures, The Swedish Foundation for Strategic Environmental Research (MISTRA), H&M and the Textile Futures Research Group (TFRG), Sweden & UK, May 2013
    • Chapman, J., 'Meaningful Stuff: Towards longer lasting products', in Karana, E., Pedgley, O. & Rognoli, V. [Eds], Materials Experience: Contemporary Issues Connecting Materials and Product Design, Elsevier, Amsterdam, 2013
    • Chapman, J., 'Emotionally Sustainable Design', in Walker, S. & Giard, J. [Eds],The Handbook of Sustainable Design, Berg, London, 2013
    • Chapman, J., ‘Subject Object Relationships and Emotionally Durable Design’, a contributing chapter in Cooper, T. (Ed), Longer Lasting Solutions: Advancing Sustainable Development Through Increased Product Durability, Ashgate, London, 2010
    • Chapman, J., 'No Alternative', in Predan. B., Krecic, P. & Subic, S. (Eds), Sustainable Alternatives in Design, Pekinpah, Slovenia, 2009
    • Chapman, J., ‘Sustaining Relationships Between People and Things’, in Desmet, M. P., van Erp, J. & Karlsonn, M., Design & Emotion Moves, Design & Emotion Society, Cambridge Scholars Publishing, 2008, pp47-65

    Journal articles and conference papers

    • Chapman, J., ‘Sticky Products: Design for Products We Care About’, 10th International Conference on Design & Emotion: Proceedings, Design & Emotion Society, The Netherlands, September 2016
    • Crabb, A., Miller, K. & Chapman, J., 'Design Strategies for the Eternal Recurrence of the New', Fashion Practice, Taylor & Francis, vol 8, no1, 2016, pp23-35
    • Chapman, J., ‘Hadal or Epipelagic: The Depths, and Shallows, of Material Experience’, PLATE 2015 (Product Life and the Environment), Nottingham Trent University, UK, June 2015 (AWARD: Best Paper Presentation at the Conference)
    • Chapman, J., ‘Product Design for Infinite Loops’, Circular Design, Salzburg University of Applied Sciences, Austria, May 2015
    • Chapman, J., ‘Toward a Participatory Culture of DIY, Repair and Deeper Product Usership’, in Fashion Futures — Phase 3 Report, by The Swedish Foundation for Strategic Environmental Research (MISTRA), H&M and the Textile Futures Research Group (TFRG), Sweden & UK, 2013
    • Chapman, J., ‘Customise’, in Fashion Futures — Phase 2 Report, by The Swedish Foundation for Strategic Environmental Research (MISTRA), H&M and the Textile Futures Research Group (TFRG), Sweden & UK, 2013
    • Chapman, J., ‘Designing Meaningful & Lasting User Experiences’ International Image Festival, Conference Proceedings — Academic Session, Manizales, Colombia (April 2013) 
    • Chapman, J., ‘Designing things that Last’, Objects, Ideas, Poetics: Proceedings, International Conference on Design of Interiors: Objects, Ideas, Poetics, Museum of Cultural Heritage of Málaga (University of Málaga — Art History Department), October 2012, pp176—182
    • Chapman, J., ‘Design to Reduce the Need to Consume’, in Fashion Futures — Phase 1 Report, by The Swedish Foundation for Strategic Environmental Research (MISTRA), H&M and the Textile Futures Research Group (TFRG), Sweden & UK, 2012
    • Chapman, J., ‘Design for [Emotional] Durability’, Design Issues, vol xxv, 4, Autumn, pp29—35, 2009
    • McDonagh, D., Denton, H. & Chapman, J., ‘Design & Emotion’, Journal of Engineering Design, Vol. 20, No. 5, October 2009, 432–436
    • Guest Editor of the Journal of Engineering Design, under the specialist theme of ‘Design & Emotion’ (Vol. 20, No. 5, October 2009)
    • Margolin, V., Doordan, D., Brown, B., Woodham, J., Garland, K., Chapman, J., Cooper, R., Lee, S., Salinas, O., Boddington, A., Harper, C. and Pelcl, J., ‘Brighton 05-06-07’, Design Issues, Winter 2008, vol xxiv, No. 1, pp91—93
    • Chapman, J., ‘Design for Sustainability’, Arhitekturni muzej Ljubljana (The Architecture Museum Ljubljana), New Alternatives in Design, Conference Proceedings, Slovenia (April 2008) 
    • Chapman, J., ‘Emotionally Durable Design: Sustaining relationships between users and domestic electronic products’, Doctoral thesis, University of Brighton, UK, 2008
    • Chapman, J., ‘Desire, Disappointment and Domestic Waste’, in Pavillion Commissions Programme 2007, Pavillion, Leeds, 2007, pp4—11
    • Chapman, J. and Gant, N., ‘100% Sustainable?’, NewDesign, 54, September, 2007, pp34—39
    • Chapman, J., ‘Modern Life is Rubbish’, Blueprint, No. 241, (April) 2006, pp68—71
    • Chapman, J., ‘Designing the Future’, Waste Management World, Earthscan, London, 2006
    • Chapman, J., ‘Relationships between people and things’, International Conference on Design and Emotion: Proceedings, Design and Emotion Society, Sweden, 2006
    • Chapman, J., ‘Design that Matters’, presented at the Countering Consumerism: Religious and Secular Responses Conference: proceedings, London Metropolitan University, London, 20—22 April, 2006
    • Chapman, J., ‘Subject Object Relationships’, EPSRC Network on Product Life Spans (keynote presentation and paper in proceedings), Design Council, London (April 11) 2006
    • Chapman, J., ‘Walking on Broken Glass’, Rematerialse, Kingston University, UK, February 2002
    • Dehn, J., Ordish, N., & Chapman, J., The Rematerialise Eco Smart Materials Collection, UK Design Council, August 2002

    Policy advisory papers

    • United Nations (UN): Chapman, J., in Webb, F. (Ed), ‘Can emotionally durable design prolong use-life and therefore reduce waste?’, Making It, UN, Geneva, April, 2014
    • House of Commons: Chapman, J., in The House of Commons Waste Reduction Debates, 'Design and Longer Lasting Products', London, January, 2009
    • House of Lords: Chapman, J., ‘Evidence Paper’, in the House of Lords, Science and Technology Committee I, Enquiry into Waste Reduction, House of Lords, London, February 2008

    Selected industrial consultancy & research

    • UK Government: ‘Advisory Sessions on Designing Sustainable Products’, London (2015—present)
    • The Body Shop: ‘Innovation Catalyst’, London and Brighton (2015—present)
    • Philips Research: ‘Ownership to Usership’, Eindhoven (2014—present) 
    • SONY Europe: ‘One Device for Life’, Amsterdam (2012—2013) 
    • RSA: ‘The Role of Interaction Design in Driving Sustainable Change’, London (2013) 
    • US Sustainable Furniture Council: ‘Emotional Durability in Furniture’, US (2013) 
    • UK National Health Service (NHS): ‘User Experience & Health’, London (2013) 
    • Alfred Dunhill: ‘Object Interactions & Time’, London (2013) 
    • Futerra Sustainability Communications: ‘Design, Emotion, Ecology’, London (2013—present) 
    • Victoria & Albert Museum: ‘Human Centered Design’, London (2013) 
    • D&AD White Pencil Laboratory: ‘Rich Experience & Sustainability’, London (2012—2013) 
    • Swedish Foundation for Strategic Environmental Research: ‘Fashioning Longevity’, Sweden (2012—2014) 
    • British Consulate General: ‘Longer-Lasting Products & Experiences’, Milan (2012) 
    • Puma: ‘User Experience & Materials’, London, Nuremberg & Boston (2010—present) 
    • British Council: ‘Sustainable Opportunities Workshop’, Latvia (2010) 
    • Clarks: ‘Sustainable Design Interactions’, UK (2010) 
    • House of Lords: ‘Advisory Session on Emotionally Durable Design’, London (2008—2009)
    • Architecture Museum Ljubljana: ‘Product Design that Ages Gracefully’ Slovenia (2008) 
    • 100% Design: ‘The 100% Sustainable? Exhibition & Debate Series’, London (2006—2008) 

    Juries, committees and advisory boards

    • University of Brighton: Chair of the Professorial Board (Arts & Humanities) (2016—present)
    • WRAP: Special Advisor to the Sustainable Clothing Advisory Group (2016—present)
    • The Body Shop: Chair of the Design Innovation Group Board (2015—present)
    • University of Brighton: Member of the Research & Enterprise Steering Group (2015—present)
    • Puma: Member of Sustainability Advisory Board (2013—present)
    • D&AD: Member of the White Pencil Advisory Group (2013—present)
    • Design Museum: Member of the Advisory Group for Sustainable Design (2013—present) 
    • University of Brighton: Member of the Sustainability Management Group (2009—present)

    PhD student supervision (as 'primary supervisor')

    Current (8)

    • Merryn Haines-Gadd: From Ownership to Usership: Light as a service on the circular economy (AHRC CDA funded, in partnership with Philips, Eindhoven)
    • Giovanni Marmont: Politics of userness and alterations in everyday practice: interacting with furniture as performative tactics (Design Star funded)
    • Alessandro Esculapio: Fashioning Mnemosyne: Garments as Agents of Memory (TECHNE funded)
    • Sargheve Sukumaran: Emotionally Durable Electronic Products and Experiences
    • Anja Crabb: Designing for Longer Lasting Material Experiences
    • Gabriel Wulff: Encouraging Cohesive, sustainable communities through Minimal Interventions to Strategic Locations
    • Karen Blincoe: Sustainable Utopias: What are the parameters within which sustainable utopias have been created, how have they impacted on the successes or failures of established utopias, and are the lessons learnt transferable to larger-scale sustainable utopias in the contemporary world?
    • Katie Hill: Design Activation: Enabling socially and environmentally engaged practice in communities
    Completed (3)
    • Mike Sadd (2015: COMPLETED) The Migration of Form: Visual order in the man-made world results from deliberate design and making. But is that the whole story?
    • Jody Boehnert (2013: COMPLETED) Communicating Ecological Literacy: explorations in transferable, effective language
    • Katherine Ladd (2012: COMPLETED) A Handmade Future: exploring the impact of design on the production and consumption of contemporary African craft as a tool for sustainable development 
    Examined (7)
      • Kyungeun Sung (2016) ‘An Exploratory Study on the Links between Individual Upcycling, Product Attachment and Product Longevity’, Nottingham Trent University, UK
      • Anne Prahl (2016) ‘Designing wearable sensors for Preventative Health: An exploration of material, form and function’, University of the Arts, London
      • Steven Fokkinga (2015) 'The role of negative emotions in human-product interaction', TU Delft, The Netherlands
      • Hsiao-Yun Chu (2015) 'R. Buckminster Fuller's Model of Nature: Its Impact on his Design Process and the Presentation of his Work', University of Brighton, UK
      • Robert O'Toole (2015) 'Fit, stick, spread and grow: a framework for analysing designs and designing as a social, technological and pedagogic process', Warwick University, UK
      • Loove Broms (2014) 'Storyforming: Experiments in creating discursive engagements between people, things, and environments', KTH Royal Institute of Technology, Stockholm, Sweden
      • Julie Behseta (2013) 'Futureproof Plastics', Royal College of Art (RCA) London, UK

        Media & Press

        • The Guardian: ‘Creating emotional connections with lighting’ (June 12, 2015)
        • BBC2: ‘The Men Who Made Us Spend’ (2013—14) 
        • BBC Radio 4: ‘The Today Programme: What is Emotionally Durable Design?’ (February 9, 2013) 
        • The Guardian: ‘Time for new business models based on durable design?’ (January 18, 2013)
        • The Daily Telegraph: ‘Sustainable design ideas from young designers’ (July 12, 2011)
        • Channel 4: ‘Consumed: Inside the Belly of the Beast’ (May 17, 2011) 
        • ITV: ‘Tonight: With Sir Trevor McDonald’ (November 20, 2009) 
        • New Scientist: ‘How to do your bit for the planet’ (October 15, 2009)
        • BBC Radio 4: ‘You and Yours’ (July 9, 2008) 
        • The New York Times: ‘The Afterlife of Cellphones’ (January 13, 2008)
        • CNN International: ‘Disposing of our throwaway culture’ (October 21, 2007) 
        • Design Week: ‘Green Team’ (September 13, 2007)
        • New Statesman: ‘Consumer Adultery — the new British vice’ (February 5, 2007)
        • BBC Radio 4: ‘Something Understood — Possessions and Limitations’ (January 28, 2007)
        • New Scientist: ‘Designed to Last’ (January 6, 2007)
        • The Independent: ‘The Green House’ (July 26, 2006)

          Selected citations and testimonials

          "Jonathan Chapman analyses our patterns of consumption and waste, and successfully offers strategies and tools which can act as an alternative to our ‘throwaway society’. Emotional durability is vital to creating designs that people love and cherish, instead of simply making products to be thrown away."
          (Marcel Wanders, designer and director, ‘Marcel Wanders’, The Netherlands, 2015)

          "Jonathan Chapman dares to think differently about design. His inspiring insights are potentially hugely influential. By unpicking the complex emotions and psychology behind the way we relate to and feel about the objects with which we surround ourselves, he radically reimagines those relationships. Chapman suggests a more powerful, sustainable "story of stuff" – one where design delights and is cherished once again."
          (Ed Gillespie, co-founder, Futerra Sustainability Communications, UK, 2015)

          "Applying Jonathan Chapman's philosophy of emotional durability has helped our team to rethink not only the type of products that can be developed in the future but also the role they can play in our ever-changing world."
          (Dr Jon Mason, Design researcher, Philips, The Netherlands, 2015)

          "Emotionally Durable Design offers a profoundly original view on sustainability by shifting our focus from the durability of products to the durability of consumer-product relationships. With six opportunities to foster empathetic bonds between users and their products, Jonathan Chapman shares his uplifting vision on durability that puts the mystery and wonder back into design, revealing how sustainable design can be a central pioneer of positive social change."
          (Pieter Desmet, Professor, Design for Experience, Delft University, The Netherlands, 2014)

          "While a coterie of theorists try to convince us that our objects are the albatross around our neck to blame for the environmental malaise, and must be rejected, Chapman makes the compelling argument that more, not less connection is needed. His passionate and accessible treatise explains how, by combining material and emotional intelligence, we can achieve the responsible and rewarding cycles we need in order to survive."
          (Tim Parsons, Associate Professor, Designed Objects, School of the Art Institute of Chicago, USA, 2014)

          "Chapman’s research has advanced our thinking on sustainable design and made a considerable contribution to our quest for enhanced resource efficiency, and increased product and brand value. His lectures, master-classes, workshops and training films have helped to move our sustainability story forward by shaping the attitude and approach of our designers and management teams."
          (Dr. Reiner Hengstmann, PUMA’s Global Director, 15 November 2013)   

          In the developed world, we live in a throw-away society with a global production system that’s riddled with inefficiency and waste. But what if a product developed as it aged, improved over time? Would we throw it away so readily then? According to Professor Chapman of the University of Brighton, UK: “The idea is to use product and brand as talking points; the product is a conversation piece that creates a lasting connection between the business and its customers and, ultimately, increase loyalty to the brand and drives sales.” 
          (Flemich Webb, 'Designing for a Sustainable Future', Making It, United Nations Industrial Development Organization, 30th August, 2013)  

          "The theory of emotionally durable design has played a key role in helping designers and businesses address problems of e-waste, and product obsolescence, enabling us to look more at the challenge of weaning people off their desire for the new all the time."

          (Emily Nicoll, General Manager: Sustainability, Sony Europe, 15 November, 2013)   

          In 2005 a book was published called Emotionally Durable Design: Objects, Experiences and Empathy. It was a call to arms for professionals, students and academic creatives to think about designing things we would cherish and keep, rather than throw away. "It's actually very easy to design and manufacture a toaster that will last 20 years; that can be done. What's not so easy is to design and manufacture a toaster that someone will want to keep for 20 years, because as people ... we haven't been trained to do that," he told the Today programme's Evan Davis. Professor Chapman stressed the importance to "de-materialise and to use less, whilst also considering ways in which we build greater resilience into the relationships between people and their possessions".
          (Evan Davis, 'What is Emotionally Durable Design?', The Today Programme, BBC Radio 4, 9th February, 2013)  

          "Say you have a product that lasts on average 12 months," says Jonathan Chapman, Professor of Sustainable Design at the University of Brighton, who developed the emotionally durable design concept. "If you can extend that use-career to 18 months through emotionally durable design, you have bought about a 50% reduction in waste consumption in the majority of materials, energy and systems associated with that product." Chapman advises a number of global businesses on how they can make their products and services more sustainable – environmentally, socially and financially. 
          (Flemich Webb, 'Time for new business models based on durable design?', Guardian Sustainable Business, 18th January, 2013) 

          The phrase 'Emotionally Durable Design', borrowed from Professor Jonathan Chapman, helped to explain the irrational associations carried by materials, as in the example of aeroplane construction after 1920, when laminated timber was superseded by metal more as a result of ideology than necessity. There was a contemporary significance to this, because emotional durability can achieve sustainability when people want to hang on to things rather than replace them.
          (Tanya Harrod, 'Visionary Rather than Practical: Sustainability and Material Efficiency in Art, Craft and Design', The Artworkers' Guild, proceedings: No. 27, January, 2013 ) 

          Emotionally Durable Design is an articulate case for the need for objects and buildings with strong narratives that can help forge bonds with users through their inherent storytelling qualities.
          (Zoë Ryan, Curator of Architecture and Design and Chair of the Department of Architecture and Design at the Art Institute of Chicago, 2012)

          The environment at the University of Brighton seems like one of ideas; well, this is what Puma’s innovation Group is about; its about bringing new ideas to the market, through new and novel thinking to change the way that Puma’s doing business, through the lens of sustainability. Being here at the University of Brighton will be a phenomenal partnership, in terms of sharing new ideas, and moving the never-ending effort of sustainability forward. I think the idea of innovating and being able to work with your hands is something that doesn’t quite exist in a lot of the corporate environments, and I have been speaking with Dr Chapman about trying to create that type of environment within our Innovation Team – whether its in our Boston facility, or within our Headquarters in Germany.
          (Louis Joseph: Global Director of Strategy & Innovation, Puma, 2011) 

          Among the student community, consciousness of ecological issues is becoming increasingly prominent, says Dr Jonathan Chapman, course leader on Brighton University's MA in Sustainable Design. Indeed, product design used to be primarily concerned with ergonomics, performance and styling. Today, it's all those things, but with sustainability now a key ingredient, considered alongside those more established design considerations. 
          (Sarah Lonsdale, ‘Sustainable design ideas from young designers’, The Daily Telegraph, 12th July 2011, UK) 

          The lecture Dr Chapman gave to our design teams at PUMA was absolutely spot-on; exactly what was needed to get them engaged with sustainable design, and motivated to become part of the solution.
          (Bernd Kellar, Global Director of Design, PUMA, Herzogenaurach, Germany, 2010) 

          Designer and teacher Jonathan Chapman also looks to the future in, Emotionally Durable Design: Objects, Experiences & Empathy (Earthscan, 2005), a call for professionals and students alike to prioritise the relationships between design and its users, as a way of developing more sustainable attitudes to, and in, design things.
          (Clark, H. & Brody, D., Design Studies: A Reader, Berg, New York, US, 2009, p531) 

          Drawing on the work of authors such as Thackara and Chapman, it is demonstrated that diversity in taste can be accommodated and welcomed within this relatively new and developing area of [sustainable] design ... Chapman has suggested that users should be ‘designed into narratives as co-producers and not simply as inert, passive witnesses’ (2005). He speaks of the need for design to overcome its preoccupation with what he terms ‘box-fresh’ experiences and product novelty in order to develop a material culture where there is a continuous narrative of progressive change and meaningful, mutual growth.
          (Professor Stuart Walker, 'After Taste – The Power and Prejudice of Product Appearance', The Design Journal, vol 12, Issue 1, Berg, 2009)

          Most of us accept the need for a more sustainable way to live, by reducing carbon emissions, developing renewable technology and increasing energy efficiency. But are these efforts to save the planet enough? We asked some movers and shakers for their recommendations. Here is what they said: "Disconnect yourself from the cyclical system of 'desire and disappointment' that fosters unhappiness and frustration with the products you already have, and creates tension between 'actual' and 'desired' states of being that, over time, manifest as a continual dissatisfaction with the now (Dr Chapman, University of Brighton, UK).
          ('How to do your bit for the planet', New Scientist, 15th October, 2008)

          Somewhere during the last 100 years, we learned to find refuge outside the species, in the silent embrace of manufactured objects,” Jonathan Chapman, a young product designer and theorist at the University of Brighton, writes in his book Emotionally Durable Design. “The mobile phone occupies a kind of glossy, scratch-free world ... as soon you purchase it, you can only watch it migrating further away from what it is you want — a glossy, scratch-free object.” You might leave the plastic film over the display for a few days, just so you can take it off later and “give yourself a second honeymoon with the phone,” he says. But ultimately everything that first attracted you to it only deteriorates. You start looking at it differently. “It’s made of some kind of sparkle-finished polymer and it’s got some decent curves on it, but so what? The intimacy comes more from the fact that, within that hand-held piece of plastic, exists your whole world” — your friends’ phone numbers, your digital pictures, your music — and that stuff can be easily transferred to a new one. So you “fall out of love” with the phone, Chapman says. There is no heaven for cellphones. Wherever they go, it seems that something, somewhere, to some extent always ends up being damaged or depleted. The only heaven I came across was what Chapman described. It is an image in our heads — not of a place where we can send a used phone but one where we imagine each device when it’s brand-new, right before we first get our hands on it. That illusion of perfection, no matter how many times we see it spoiled, will always lure us into buying the next new phone and sending the last one careering on its way.
          (Jon Mooallem, 'The Afterlife of Cellphones', The New York Times, 13 January, 2008)

          In his book, Emotionally Durable Design, Jonathan Chapman explains appropriateness as a function of a product's emotional presence, evolution and growth. He says that it is not enough for a product to provoke an emotional response within the user on one occasion; it must do this repeatedly. In effect, a relationship with an object must be developed over an extended period of time. 
          (Fletcher, K., Sustainable Fashion & Textiles: Design Journeys, Earthscan, London, UK, p168) 

          When you look at the scientific basis and reduce the energy footprint during production but you also look at the psychological and emotional factors during use, says Chapman. When you start to integrate like that, that's when you start to achieve sustainable design.
          (Charlie Devereux, ‘Disposing of our throwaway culture’, CNN International, October 21, 2007)

          Sustainable design has to pollute and infect its way into the mainstream, says Jonathan Chapman, [and] for it to take on this viral quality, it needs to open up and be unpacked.
          (Pamela Buxton, ‘Green Team’, Design Week, Vol 22, No 37, 13 September, 2007, pp 13-15)

          We don't throw things away because they are broken - it's usually because we have fallen out of love with them', says Jonathan Chapman, a senior lecturer in design at the University of Brighton, who is trying to promote what he calls 'emotionally durable' design as a way of reducing the generation of toxic waste. Chapman believes that, without a big shift in our attitude to the things we live with, the UK will soon catch up. 'At the beginning of a relationship with a product, we consume it rampantly', he says. 'Then consumption becomes routine, and then we stop thinking about it altogether and start noticing newer models. Often the relationship ends because the product is not doing something we want it to do, or it has started doing something we didn't think it would do, but not because it doesn't work. Unless we return to more sustainable relationships with these possessions we are going to have a really huge problem'.
          (Lois Rogers, 'Consumer Adultery - the new British vice', New Statesman, 05 February, 2007)

          Chapman, a senior lecturer from the University of Brighton, UK, is one of a new breed of sustainable designers. Like many of us, they are concerned about the huge waste associated with our consumer culture, and the damage this does to the environment... to understand why we have become so profligate, Chapman believes we should look to the underlying motivations of consumers... following Chapman's notion of emotionally durable design, there is likely to be a move away from mass-production and towards tailor-made articles and products designed and manufactured with greater craftsmanship.
          (Ed Douglas, 'Designed to Last', New Scientist, January 6, 2007, pp31-35)

          In a BBC Radio 4 show entitled 'Possessions and Limitations' a reading from Jonathan Chapman's book, Emotionally Durable Design was made; asserting Chapman's proposition that 'the material you possess signifies the destiny you chase'. This 30-minute feature argued that 'possessions are our limitations', and also included extracts and readings from other works by Oscar Wilde, Mahatma Gandhi and Persian poet Rumi. 'In his book Emotionally Durable Design, Jonathan Chapman explores the possibility that human interaction can be reduced to two basic strands; having and being'.
          (Tom Robinson, 'Something Understood: Possessions and Limitations', BBC Radio 4, January 28, 2007)

          Many cherished products survive in kitchens, living rooms and wardrobes even when they are long past their best. This is quite a challenge for designers, as Jonathan Chapman stresses in his book Emotionally Durable Design, only when the relationship between user and product is as durable as the object itself can the wheelie bin be avoided.
          (Will Anderson, 'The Green House', The Independent, July 26, 2006)


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