100% Sustainable event
This project uses a cyclical research gathering, dissemination and creative response methodology to question current approaches to sustainable design, which are often unhelpfully fragmented and disparate. The project uses an annual event to gather research at the heart of the design industry – it then responds to this information to develop new strategies which are then disseminated back in the context from where they were spawned a year later for further critical assessment by the industry. The aim of this is to both deepen and enhance understanding of sustainable design, offering greater accessibility for industry, and previously detached parties. ‘100% Sustainable?’
100% Sustainable 2006 'Perceptions of Sustainable Design'
Supported by 100% Design, one of the largest industry shows in the world (who also funded the event space) as a central feature of the 2006 London Design Festival, and consisted of three key stages – an information gathering exhibit which displayed 2154 images and questionnaires created by industry visitors to the show, a seminar event which included key thinkers in the field including Edwin Datschefski and Ezio Manzini who also contributed to a book, entitled Designers, Visionaries and Other Stories (Earthscan 2007) which was developed in response to the event.
"Definitions of sustainability are continuously debated by those in all areas of the industry to create a greener future; with the IF:Laboratory Jonathan Chapman and Nick Gant have embraced the debate and stoked the fire by asking what is 100% Sustainable? We were impressed how the IF:Lab created a stand out stand with a strong interactive element in the name of action research. The images were distinctive, thought provoking and gave an interesting insight into people’s perceptions of sustainability."
"Architects and Designers are ahead of the curve when it comes to environmental and sustainable awareness, but education and information resources remain a key barrier to the de facto adoption of sustainable product design. 100% Sustainable? was designed and implemented by designers for designers. It spoke to designers in a voice they could understand and relate to, so demonstrating that sustainable design is both achievable and now the only option."
(Peter Massey - Director of 100% Design exhibition)