Simon Emery is a typographer and illustrator with a history of career successes, notably in the music and entertainment industries.
His interest in systematic creative thinking techniques has developed alongside his parallel career as a Registered Yoga Teacher. As well as informing his own innovative graphic practice, Simon seeks to develop teaching and learning strategies in illustration education through practical exploration of creative thinking systems.
After graduating from The Kent Institute of Art and Design, Simon Emery worked at the studio of Neville Brody from 1991 to 1995. During this time he managed projects from a diverse range of clients including: The Edinburgh Festival, The Royal Festival Hall, The United Nations, Agfa International, Germany's Haus Der Kulturen, Japan's Korakuen theme park, Font Shop International and The Font Bureau in the USA.
Whilst working for Neville Brody an experimental approach to creative problem solving developed. Process techniques included the digital integration of type and image through photography and mixed media image manipulation.
After leaving Neville Brody's studio, Emery set up his own freelance practice. Between 1995 and 2000 he worked primarily for the music industry; clients included: Island Records, Sony Music, Polygram, London Records, R and S Records Belgium, On-U Sound, Dorado and All Good Vinyl. His record sleeves crossed the musical boundaries of Electronica, Dub Music, Jazz, HipHop, TripHop and Jungle. Art work formats included: 12", LP, CD sleeves, billboards, posters, banners and press ads.
From 1998 -2004 Emery was a member of the illustration group called 'Heart'. Darrel Rees, director of the illustration agency Heart, explains Simon Emery's method of image making as follows: His rigorous approach to research for his design projects readily translated into an articulate problem solving approach to illustration. His layering of elements within the image sets up a hierarchy of information, allowing him to tackle complex subject matter in an informative manner.
Previous clients include: Newsweek, BBC, Thames & Hudson, Cinven, Range Rover, Condé Nast, The University of Brighton, The Economist, The Guardian, The Independent, Radio Times and New Scientist.
Simon's training in Yoga was with British Wheel of Yoga from which he graduated as a recognised teacher. Registered with Yoga Alliance, his classes are in the Classical tradition, A combination of Hatha, Raja and Vinyasa styles that are well sequenced with appropriate preparation and counter poses, with a strong emphasis on pranayama (yogic breathing), guided visualisation, meditation and Yoga Nidra (deep relaxation).
Simon's research project, 'A Practical Exploration of Creative Thinking Systems', was initially funded by the Creativity Fellowship and aimed to research, collate, develop and test systematic creative thinking techniques.
Simon sought to enhance and evolve current teaching and learning practices contrasting approaches across the creative disciplines with a view to ascertaining the benefits of systematic creative thinking tools in courses at Brighton.
He considered how creative thinking systems might stimulate student exploration, invention and innovation while expanding perception and enhancing visual awareness. This helped identify the most effective 'Creative Thinking Systems' and the means to implement, teach and deliver a 'Systematic Creative Thinking Programme'.
Emery, Simon (2003) Cover image and two feature illustrations on the theme of "total resource development between corporations and academic institutions" Currents. ISSN 0748-478X