Andrew Moran

Andrew Moran


This work takes the form of visual transcription. It is driven by text, or rather, by the conversion of text into image. Four pieces are represented here by still screen shots from motion images.

The images are digital video-photographs. In the video presentations the image does not stray from what would be seen as the representational; there is no montage or narrative, merely looped or repeated imagery. However, the movement in the video presentation is important to the aesthetic and theoretical significance of the work.

In a still photograph there is a sense of it being an intervention into the unfolding of durational flow, an extracted moment that can be reviewed and reflected upon at some later time. With a motion image, even one devoid of narrative, the hunger that one feels for the arrival of the subsequent moment or perhaps for an explanation of the prior communion of moments leading to the captured shot, is sidestepped. The very activity in the motion-image satisfies the need for sequential egress.

The agitation that sometimes accompanies the still photograph is sated, though the looped or repeated motion-image can carry its own anxieties.The intent in these pieces is that the moving and the still would glance off each other, or at least gently touch at a point, and that that point would be driven by the meaning in the initial text.

Andrew Moran moved to London in 1978, to work as a studio based still-life photographer in advertising and design.
He took commissions in, still-life, portraiture, location, food, and eventually, architectural photography for clients in London, Paris, Frankfurt and Hamburg. In 2002 he started teaching at Hastings College of Art, where he has worked with students from a range of levels in graphic design, photography, advertising and drawing studies. He has recently started a Photo-festival group in Hastings. His working method involves a reflective practice of converting text-based investigation into visual presentation. Unfolding, repeat or looped video images explore theoretical, psychic and philosophical ideas. The imagery refers explorative thought, against the mimetic representation of the object in the photograph.