Illustration graduate's pinhole camera design

A University of Brighton Faculty of Art graduate has added a new meaning to the term ‘box’ camera by developing a do-it-yourself cardboard version. Kelly Angood has created the “Videre” which comes in a flat-pack and is folded into a working pin-hole camera.

Kelly, who gained a Illustration BA(Hons) in 2010, said: “The camera works without a lens and, instead, uses a simple pinhole to take photographs onto medium format film. I have translated my original design into a hardwearing do-it-yourself kit so that people can make their own Videre camera and learn about pinhole photography in style.”

Kelly, who lives in London, is raising money to get Videre to market through Kickstarter, which funds creative products via pledges from members of the public. She has already received pledges of more than £17,000.

Kelly said her time at the university’s Faculty of Arts was invaluable: “Luckily my tutors Roderick Mills and Jasper Goodall accepted the term 'illustration' loosely – I'd always made things with my hands and when the problem of not being able to afford a real Hasselblad camera came about, making one seemed like the obvious solution. To me, illustration is about just that, solving problems – so it didn't seem too much of a leap to start creating objects. 

“Having the support of my tutors and being able to use the great facilities at Brighton, such as the print rooms, dark rooms and studios, enabled me to complete a project that I believe became the corner stone of every opportunity I have had since leaving the university.” 

Pledges can be made until 18 May. For more information on Kelly’s camera, go to: http://www.kickstarter.com/projects/kellyangood/the-pop-up-pinhole-project

The Pop-Up Pinhole Project Portraits from Kelly Angood on Vimeo.