The new Southbank Centre recently commissioned Martin Andersen to create their new campaign.
15 Aug 2013
The new Southbank Centre recently commissioned Martin Andersen (School of Arts and Communication) and his work partner Line Andersen (Andersen M Studio) to create the new campaign for their Classical Season 2007-08. The campaign involved creating seven animations for each of the classical strands playing out over the next year. Each one is projected onto the walls of the Centre and also appears on the plasma screens within the various concert halls. Martin worked from single sheets of A4 paper to create the intricate 10-20 second films, cutting and shaping the material to create a range of objects related to each composer and it’s music theme (such as a papermodel landscape of Venice; The bird musical notations by Messaien, musical instruments and composer’s faces).
The final designs and animations were selected as “Pick of the Month” by visual communication magazine Creative Review (December 2007). The catalogue covers and the films can be viewed at www.andersenm.com. Martin has also been commissioned by the photography agency Magnum and UK book publisher Thames and Hudson to create and edit the photography book, Magnum Magnum, the biggest book ever published by Thames and Hudson. The book measures 18 x 13.9 x 2.8 inches, weights: 13.3 pounds and comes in a specially designed box with a handle.
The book features over 400 images by many of the acknowledged greats of 20th-century photography as well as the modern masters and rising stars of today (including Professor Mark Power, School of Arts and Communication). Each photographer is represented by six works, which are chosen by, and accompanied by a critical text from another member.
The images are accompanied by biographies of all the featured photographers, a history of Magnum Photos and a thorough bibliography. On the release date in December, the book sold out in its first week. A review in The Times said the book was “… reproduced on a lavish scale and with equal quality … beautiful and a pleasure to leaf through”.
Other recent commissions have included, amongst many, creating design and photography work for American Express, Big Brother (Channel 4), Martini, The Manchester Arts Festival and Unilever.
