Writing Workshop: Writing for non-specialist audiences  

16th Jan 2019 10:30am-4:30pm 

Venue: Royal Holloway, 11 Bedford Square, London

Many postgraduate students struggle to explain complex research, in writing, to people outside their discipline, or outside academia. Yet, these days, being able to write about your research for a broad range of audiences is an essential skill. This practical workshop helps students to identify who might be interested in their research and gives them a set of tools to:

• analyse a target audience
• understand what their readers need and want
• use this information to make choices about content, language and style
• develop a set of key messages to communicate
• craft a concise, coherent and persuasive narrative

This session is packed with activities that help participants learn how to apply sound communications principles to writing about their own research.

This workshop will be run by Anne Wilson. Anne has a background in journalism (features) and corporate communication (scripts, speeches, screen media copy), combining her writing with facilitating writing workshops in HE. She was Royal Literary Fund Fellow at Brunel University for three years, and now runs workshops on academic writing and professional communication for postgraduates and staff at Brunel and other universities. She also coaches students for the 3MT competition (won by Brunel in 2017). She has recently collaborated with the Brunel Occupational Therapy department to investigate what kind of feedback helps students to improve their academic writing.