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Evaluation In Focus: An Introduction To Quantitative and Qualitative Research Instruments

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5th Nov 2020 10:00am-12:00pm 

To attend this course please book on Inkpath. Inkpath is an app available to all Techne students, if you're not already using please click here to find out how to get started.

It’s not all about surveys and focus groups. In this session Marge will go into more detail about data collection tools, inspiring participants to think differently about how they can measure what matters. We’ll assess the robustness or otherwise of available quantitative and qualitative tools; and discuss the ethical considerations when using them. Marge has a particular interest in inclusive tools and online qualitative methods so there will be a focus on these.


By the end of the session, you will:

  • Understand how to choose the best tools based on the needs of your evaluation framework
  • Understand the pitfalls and mistakes to avoid when designing surveys
  • Be inspired by creative participatory methods being used in the sector and beyond – and be confident in assessing their robustness or lack of robustness
  • Find out about the latest online qualitative research approaches which are used in the wider market research industry, including asynchronous and synchronous designed methods
  • Understand options available for analysis, especially qualitative data
  • Leave with resources and further reading, including for health and wellbeing evaluation tools.

This workshop will be taughrt by Marge Ainsley. Marge is a well-respected cultural consultant with specialist expertise in research and evaluation. Since launching her consultancy in 2008, she’s worked with a range of libraries, museums and archives across the UK and internationally on a range of projects which seek to evidence insight and impact. These have ranged from evaluation of major grants programmes (often funded by Arts Council England or NHLF) through to delivering training and facilitation in monitoring, evaluation and research for organisations with limited in-house expertise.

This workshop is part of a series of workshops exploring evaluation in the cultural sector. You can just attend this as a standalone workshop, but you may be interested in the rest of the series: