Gentle Introduction to Survey Design for Evaluation 

16th Feb 2018 

About This Workshop

This workshop provides an introduction to survey design to help you collect the information you need for your evaluation. You will receive practical guidance in a friendly learning space aimed to help you and your organisation avoid common pitfalls in your survey questions.

The event addresses the following:

• Why surveys can be useful evaluation tools
• When you should not use surveys for evaluation
• How to develop a good survey question and response options
• Avoiding common pitfalls in survey design: spot bad survey questions and response options
• Using open-ended questions in your survey
• Using online, iPad-based and automated surveys
• Pilot testing your survey

Dr. Eric Jensen Associate Professor

Dr. Eric Jensen (Associate Professor, Dept. of Sociology, University of Warwick) is a leading social scientist specializing in innovative methods of conducting impact evaluation research in informal learning and public engagement contexts.

Jensen is author of Doing Real Research: A Practical Guide to Social Research (SAGE). He has extensive experience designing and conducting quantitative and mixed methods evaluations at institutions including the National Gallery, London Zoo, Natural History Museum, Cheltenham Literature Festival, the British Museum, San Diego Zoo and Bronx Zoo. Dr. Jensen holds a PhD in Sociology from the University of Cambridge (UK). He teaches social research methods at the University of Warwick.