When OERs Go Viral: Getting OERs into the public domain
Alex di Savoia, University College Falmouth
OERs from University College Falmouth’s (UCF) Screenwriting Unit went viral in 2010, approximately a year after they were first made available as OERs. Whilst still very popular with budding international screen and scriptwriters, at the height of the viral period the course’s OERs experienced in excess of 3,000 unique hits per day. Alex di Savoia discussed the push-pull promotional strategy wh...
Abstract
OERs from University College Falmouth’s (UCF) Screenwriting Unit went viral in 2010, approximately a year after they were first made available as OERs. Whilst still very popular with budding international screen and scriptwriters, at the height of the viral period the course’s OERs experienced in excess of 3,000 unique hits per day. Alex di Savoia discussed the push-pull promotional strategy which led to this success – and the importance of putting multimedia OERs on established, popular online media, entertainment and social networking services that are known, trusted and widely used by the general public.
Biography
Alex di Savoia lectures in Integrated Communications and Branding at University College Falmouth (UCF). His industry background includes fashion PR, Fast-moving consumer goods (FMCG) advertising and the music industry. His professional life is split between his role as CEO of the international independent record label, Aardvark Records, and lecturing.
Alex has project managed two successful open education projects whilst at UCF: The Phase I UKOER project ‘openSpace’, a specialist open education courseware repository for creative HE-level subjects, and the Phase II UKOER project ‘IPR for Educational Environments’. He is currently project managing the development and launch of a UCF-funded open education course ‘Blogging for Educational Environments (B4EE)’.
Alex’s research focuses on open education pedagogy, open education student persistence, self-motivated student study dynamics, online peer-driven learning communities, and eLearning instructional design.
